I'm Rasha Abdul Hameed, a growth-oriented product professional sculpting user experiences and driving engagement for SaaS platforms. Scroll down to explore my journey, projects, and impact.
Dive InBased in Bengaluru, India, I specialize in funnel & cohort analysis, user segmentation, and bridging gaps between product and engineering teams to enhance engagement and solve user friction points across large-scale SaaS ecosystems.
MoEngage Inc — Product Solutions Engineer (Nov 2023 – Present)
• Boosted engagement workflows for $50K+ MRR clients.
• Solved complex data discrepancies using SQL, Redash, and AWS tools.
• 4× MVP & Quarterly Top Performer awards.
ARS Softech — Software Engineering Intern (Mar – May 2023)
• Built REST APIs & Angular-based UI for seamless data flow.
Sports Excitement — UI/UX Designer Intern (Aug 2022 – Jan 2023)
• Designed brand identity, prototypes, and onboarding flows.
TermsLens — AI Chrome extension summarizing complex legal terms.
Accident Hotspot Management System — PHP & MySQL solution optimizing city traffic safety.
Earth Observing System — IEEE-published computer vision for marine debris detection.
Languages: Java, Python, SQL
Product: Funnel & Cohort Analysis, Segmentation, Retention, Partner Integrations (S3, Mixpanel, Amplitude)
Tools: Redash, Jira, Git, Postman, Figma, Balsamiq
Frameworks: HTML5, CSS3, Bootstrap
• NASA Universal Hackathon Finalist (Top 15)
• Youth Pioneers in STEM — Most Innovative Project
• SOSC — General Secretary & Sponsorship Lead
• GDSC — Public Relations Lead
Reach me at rashahameed10@gmail.com
LinkedIn: https://www.linkedin.com/in/rasha-abdul-hameed-472247198/